BRAND DEVELOPMENT • Logo Study & Execution
Number29 was contracted to assist in the development of the Vainglory Premier League logo before the inaugural season was to kick-off in June 2018.
The client provided a loose sketch, representing a general direction to explore that had been approved by internal shareholders. The sketch was an evolution of the 2017 Vainglory8 logo and identity, fracturing the shield into 5 bands on each side of the Vainglory dagger, signifying the switch to 5v5 and the evolution of the league.
We began the process by producing a handful of sketches within Procreate. These sketches were then culled down and taken into Adobe Illustrator, where we developed 4 different design concepts, with a full range of color options and executions, resulting in 36 different logo treatments.
These logo treatments were delivered to the client, resulting in the final solution being decided.
