BRAND DEVELOPMENT and EVOLUTION
Number29 was hired by grassroots esports organization, Gankstars to complete a full 360° brand development project.
The joint goal of this project was to reposition the Gankstars brand as a more playful, esports/ lifestyle brand. Our process was to approach it as a sort of repackaging attempt, to allow Gankstars visual language to communicate their new positioning, and allow them to stand out in the effects-heavy, esports market. Some additional consideration was to lighten the brand to feel brighter, happier and more appealing to a mainstream audience. Gankstars as an organization is focused on being the best in their category, but remaining humble and being able to not take themselves too seriously. As the brand receives a more global roll-out, emphasis on photography and language will play an increasingly important role in their communications.
