Infographics • Event Comms and Social Assets
With wide-sweeping changes to the NHL19 Gaming World Championship structure, EA hired us to create social assets that could help communicate the changes in a clear, functional infographic and supporting social assets.
Event Branding • Identity and Broadcast Assets
In preparation for the world launch of the mobile only iteration of Electronic Art’s beloved Command & Conquer franchise, EA produced an internal event, pitting developers vs developers. Known for our ability to turn around assets quickly, and efficiently, while maintaining a high level of quality, Number29 was contracted to bring the event to life with branding and broadcast assets. With only 24 hours to execute the design & animations, including all team and player photos, we jumped in feet first and knocked this out of the park.
A full presentation of the branding package can here found here: Number29 – Command & Conquer Rivals – Event Branding
Vainglory Character Paint-Overs • Illustration & Composition
We were tasked with creating marketing assets for a Vainglory PPC campaign, that featured hero artwork that had never been seen in the game. I was provided model renders (as seen below) and a library of pre-existing background assets. By incorporating lighting effects, painting techniques, and special effects, I was able to create unique imagery that was engaging to existing players, aspirational to new players and was unique in both approach and execution.
EVENT BRANDING and STORYTELLING
The culmination of Vainglory Esports in 2017 for Super Evil Mega Corp was the Vainglory World Championships in Singapore.
While Number29 played a central role in the branding, marketing and production for the event itself, one of the more exciting facets of this massive project was our storytelling components leading up to the event.
Number29 oversaw the complete production of the final videos, holding shooting b-roll and interviews in San Francisco, Las Vegas, Austin, and Singapore. Number29 oversaw the production schedule, and working with an external editing team, maintaining an aggressive production schedule, over the course of four weeks to deliver a total of 6 spotlight videos, highlighting a total of 12 teams.
https://youtu.be/36Rfudupnyo
https://youtu.be/3lWUTItQ0Ys
https://youtu.be/Plh20bXr3KI
https://youtu.be/8Gp_G4jGOy0
https://youtu.be/o0PkN7rjuFQ
https://youtu.be/F0AiM6xmg6M
Event Design • Comms, Broadcast Assets & Physical Goods
The culmination of the Vainglory8 competitive league is a seasonal championship to act as qualification rounds for the annual World Championship tournament. Number29 was tasked with the job to develop the look and feel of each event, from the pre-event assets and communications, broadcast overlays, transitions and animations, down to the physical goods that are given away and sold at the event itself.
A full presentation of the broadcast package can here found here: Number29 – Vainglory8 Summer Broadcast Package
CREATIVE DIRECTION • Complete Brand Redesign
In March 2015, I was approached by the VGL (vaingloryleague.com) to take over creative control of their organization in order to help legitimize their presence within the Vainglory community, and it’s burgeoning esport scene. The success of this initial push helped lead them to be picked up by Super Evil Megacorp as the premier regional provider for Vainglory competitive play.
In August 2015, with the initial success of my efforts on the VGL branding, we embarked on the Season 2 refresh. This refresh saw the development of a brand new website (designed and built by Number29), and all new assets and brand identifiers.
BRAND DEVELOPMENT and EVOLUTION
Number29 was hired by grassroots esports organization, Gankstars to complete a full 360° brand development project.
The joint goal of this project was to reposition the Gankstars brand as a more playful, esports/ lifestyle brand. Our process was to approach it as a sort of repackaging attempt, to allow Gankstars visual language to communicate their new positioning, and allow them to stand out in the effects-heavy, esports market. Some additional consideration was to lighten the brand to feel brighter, happier and more appealing to a mainstream audience. Gankstars as an organization is focused on being the best in their category, but remaining humble and being able to not take themselves too seriously. As the brand receives a more global roll-out, emphasis on photography and language will play an increasingly important role in their communications.
BRAND DEVELOPMENT • Logo Study & Execution
Number29 was contracted to assist in the development of the Vainglory Premier League logo before the inaugural season was to kick-off in June 2018.
The client provided a loose sketch, representing a general direction to explore that had been approved by internal shareholders. The sketch was an evolution of the 2017 Vainglory8 logo and identity, fracturing the shield into 5 bands on each side of the Vainglory dagger, signifying the switch to 5v5 and the evolution of the league.
We began the process by producing a handful of sketches within Procreate. These sketches were then culled down and taken into Adobe Illustrator, where we developed 4 different design concepts, with a full range of color options and executions, resulting in 36 different logo treatments.
These logo treatments were delivered to the client, resulting in the final solution being decided.
